Hi, I'm Drew!
VP of Marketing at Guild Mortgage and one of the most recognized voices in mortgage marketing. I help loan officers build stronger local brands, deeper referral relationships, and marketing systems that actually scale.
The best mortgage marketing does not replace relationships. It strengthens them.
I'm Drew Gillett, VP of Marketing at Guild Mortgage and one of the industry's leading voices in mortgage marketing. My work sits at the intersection of mortgage marketing, local growth, sales enablement, and practical strategy for loan officers.
Mortgage marketing is a regulated, high-trust, relationship-driven category. What works in generic digital marketing often doesn't translate cleanly. Loan officers need compliant tools, clear messaging, local relevance, and consistency.
That's the core of how I think about the work: technology should make loan officers more responsive, more visible, and more valuable in their markets, not replace the relationships that drive this business.
I believe in high standards, clear ownership, and calm execution. Great teams need clarity, feedback, and freedom in the how, with accountability on the outcome.
Practical thinking on the topics that matter most to mortgage professionals building sustainable growth in a competitive market.
Building personal brand systems that help LOs become more trusted, more visible, and more consistent in their local markets, without becoming full-time content creators.
Closing the gap between marketing and sales. Building tools, campaigns, and content that help loan officers win more referral partners and close more transactions.
Helping teams move faster and stay consistent with AI, where it genuinely helps, and where human judgment still matters. Practical adoption, not hype.
Leading comprehensive marketing strategy across field marketing, digital initiatives, and sales engagement at one of the top retail mortgage lenders in the country.
Building teams that communicate clearly, own outcomes, and keep standards high. Hiring for ownership mentality and emotional intelligence over credentials alone.
Sharing practical insights on mortgage marketing, LO growth, AI adoption, and leadership. Available for conferences, panels, and podcast conversations.
More emails, more posts, more ads, more videos, more templates, these don't automatically create better marketing.
The better question is: Does this help a loan officer become more trusted by the people who can refer, recommend, or choose them?
When marketing answers these questions, it becomes more than promotion. It becomes proof.
Trust is earned through consistency, in communication, responsiveness, and follow-through. Good marketing makes that proof visible.
Clarity beats cleverness. Borrowers and referral partners don't want jargon. They want to understand what you're doing and why it matters to them.
Speed in mortgage is a competitive advantage. Marketing should reinforce your reputation for being fast, reliable, and responsive.
The best loan officers make a complex process feel manageable. The best marketing sets that expectation before the first conversation even happens.
Not another generic marketing conversation, but honest, practical thinking on how mortgage companies grow in a fragmented-attention, high-trust market.
See talk topics & past appearancesHow lenders can build marketing systems that support loan officer growth without drowning teams in disconnected tools.
Why the best LO brands are specific, useful, recognizable, and consistent, not loud, generic, or overproduced.
Where AI can help loan officers move faster, stay consistent, and scale good ideas, and where human judgment still matters.
How marketing teams can stop being 'the department that makes stuff' and become true growth partners.
Building teams that own outcomes, communicate clearly, and keep standards high without creating chaos.
What mortgage marketing will look like over the next three to five years as AI, digital trust, and local relationships evolve.
Panelist, “Make it real: AI adoption from the ground up” — how a top-5 retail lender drove real AI adoption across its loan officer base without a top-down mandate.
August 11, 2026 · George W. Bush Presidential Center, Dallas
Alongside Abdel Khawatmi (Paramount Residential Mortgage Group), moderated by Zeb Lowe (HousingWire).
View session →“The Mayor of Your Town: Scaling Personal Brands” — why consistency beats shiny tactics, how loan officers become the recognized mayor of their local market, and how AI search is changing what gets an originator found.
Deep dives on mortgage marketing, leadership, and what actually moves the needle.
Battle-tested strategies from leading one of the nation's top retail mortgage companies, why most digital marketing for mortgage fails, and what actually drives results.
with Justin Ulrich, VP of Marketing at Evocalize
How to hire for ownership mentality, give direct feedback without lowering morale, and scale leadership across a large marketing organization without becoming the bottleneck.
with Jason Taylor
Why chasing shiny tactics loses to consistency, how loan officers become the recognized "mayor" of their local market, and how AI search engines are changing what actually gets an originator found.
with Dino Katsiametis, Founder of Ethos Lending
My practical guide for mortgage professionals on building a personal brand through content: showing up consistently, creating content with purpose, earning trust before the first conversation, and turning engagement into real business relationships.
Get the bookDrew Gillett is the Vice President of Marketing at Guild Mortgage, one of the largest retail mortgage lenders in the United States. With more than 20 years in marketing, he is widely recognized as one of the leading voices in mortgage marketing, and he is the author of the book From Post to Close. He helps loan officers build trust, grow local visibility, strengthen referral relationships, and adopt modern marketing systems that scale, favoring practical execution and clarity over hype.
As VP of Marketing at Guild Mortgage, Drew leads marketing in support of loan officers across the company. His focus is building marketing systems that drive loan officer growth without overwhelming teams with disconnected tools: aligning sales and marketing, strengthening local brands, and turning marketing into a true growth partner rather than a service desk.
Drew focuses on the marketing that actually builds trust and referrals for loan officers: personal brands that are specific, useful, and consistent rather than loud or generic; durable referral relationships; and marketing systems that scale across large teams. His core belief is that volume does not create trust. Clarity, consistency, and genuine usefulness do.
Yes. Drew is the author of From Post to Close, a practical guide for mortgage professionals on building a personal brand through content: showing up consistently and confidently online, creating content with purpose, earning trust before the first conversation, and turning engagement into real business relationships.
Drew's view is that AI is useful but not magic. It helps mortgage marketing teams move faster, stay consistent, and scale good ideas through drafting, repurposing, and personalizing at volume. But human judgment still matters most for strategy, trust, and the relationship-driven decisions that define a regulated, high-trust industry. The teams that win use AI to amplify judgment, not replace it.
Drew advises loan officers to build brands that are specific, useful, recognizable, and consistent rather than loud, generic, or overproduced. The goal is not more content; it is becoming the recognizable, trusted expert in your local market. That comes from showing your thinking, being genuinely helpful, and staying consistent over time, supported by systems that make it sustainable.
Yes. Drew speaks and joins podcasts on mortgage marketing strategy, loan officer personal branding, AI in mortgage marketing, sales and marketing alignment, and leadership. He has appeared on shows including The Local Marketing Lab, the People Playbook Podcast, and The Way with Dino Katsiametis. You can reach him through the contact section of this site.
Yes. Drew is a panelist at the HousingWire AI Summit 2026 on August 11, 2026, at the George W. Bush Presidential Center in Dallas. His panel, "Make it real: AI adoption from the ground up," covers how a top-5 retail mortgage lender drove practical AI adoption across its loan officer base without a top-down mandate. He also speaks on mortgage marketing strategy, loan officer personal branding, AI in mortgage marketing, and leadership.
Whether you're a podcast host, conference organizer, mortgage executive, or someone thinking about how marketing should work, I'm glad to talk.